Nissan Overdrive

Nissan Overdrive is a multi-person experience created for the Auto Shows all across the United States.

Using the Anki Overdrive Artificial Intelligence platform, users can pilot miniature models of the Nissan LEAF, using their mobile devices, across a scale city to learn about Nissan’s Intelligent Mobility features. By using Infra-red encoding patterns embedded in the road and screen surfaces, the model cars navigate through various traffic scenarios and demonstrate a wide range of safety and technological innovations.

Art direction
UX design
UI design