The most lovable city

In the lead up to Valentines Day, Telstra went on a search for the world’s most lovable city. By listening to conversations across social media, Telstra was able to display results live on their Central Feature, a two story high screen in the heart of their flagship store in Sydney.

As well as filling the store with a beautiful magenta glow, the installation went around the globe showing all the activity going on in each city, and what people were talking about as it happened.

Art direction