Mazda Car Configurator
Mazda Retail Hub is a touch screen car configurator that allows users to customise their Mazda in every possible combination of specs, colour, interior and accessories.
Rolled out nationwide throughout Australia, Retail Hub give users an opportunity to build their dream car and learn more about its features and performance.
Dealerships can’t possibly hold every car in stock, let alone in a specific colour or grade or with chosen accessories. Mazda Retail Hub allows customers to finally see the end product they could be driving home in.
Creative direction
UX design
UI design
Design
The user interface was specifically designed for the form factor and allows for a single user experience or to be used in tandem with a Mazda consultant who drives the experience from the right hand navigation, which allows them to remain face to face with the customer.
Feature demonstrations
A series of feature demonstrations were created to help explain the numerous and often complex safety, performance and technological features for each Mazda model.
