ANZAC - THE MINUTE OF SILENCE

To raise funds for Australian Veterans for the 2014 ANZAC Appeal, DDB & Tribal Worldwide Melbourne created a campaign called "The Minute of Silence". Australians were able to pay their respects and donate money by listening to the one minute silence on their phone. The silence was recorded by more than 80 currently serving and former Australian Defence Force members and their families who fought in conflicts including in World War II, Iraq, Afghanistan, Korea and Vietnam.

To support this fully integrated campaign we created a HTML 5 site that explains the story in more detail. This included real stories by Veterans explaining what a minute of silence means to them as well as a call to donate. Very proud to have worked on this campaign for such a good cause.

The campaign became the 3rd highest trending topic in the world on Twitter, and raised over $3 million for veterans and their families

Special mention to Ant Hatton, one of the most talented thinkers I know. This was his baby from start to finish.

My Role -  Digital Art Direction / UI / UX / Design
Agency - DDB, Tribal Worldwide

1 x Cannes Gold Lion Mobile
1 x Cannes Bronze Lion Direct

1 x D&AD White Pencil
1 x D&AD Direct Integrated Campaign
1 x One Show Interactive
1 x One Show Mobile
2 x Spikes Gold
1 x Spikes Silver
2 x Spikes Bronze
1 x Clio Bronze
1 x FWA
1 x Awwwards

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3rd highest trending topic in the world on Twitter