Volkswagen performance showroom

Volkswagen required a showroom to display their range of performance vehicles and it needed to be designed and built with the same attention to detail as the cars themselves. 

Volkswagen's performance vehicles do not exhibit their power on the outside. Instead they are more refined and understated. Underneath their unassuming exterior though is a powerful turbo-charged engine known for its efficiency and pace.

This philosophy of silent confidence is reflected in the showroom design which was an exercise in restraint and refinement.

As an extra feature, the showroom experience changes the quicker you move through it. Using WebGL in conjunction with some UX-friendly 'scroll-jacking'. As with the cars, the site shows it's true nature at speed.

 

 
 
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