Jeanswest tablet app 

We created this tablet app as part of the in-store retail experience at Jeanswest's flagship store. The app helps you find your perfect pair of jeans from their enormous range, based on body shape, style, wash and occasion. 

The jeans were worn by models of different body types and are posed in a way that suits the occasion. Models were photographed in sequences twisting, tip toeing, lying down and jumping.

Users are able to view any pair of jeans at retina quality from any angle, so you can zoom in to see how the denim creases when you bend, or stretch when you twist.

The photoshoot comprised of 840 individual photographs and had to be stitched together to achieve the zoom with a whopping total of more than 54,000 images.

It was a really fun project to work on and it's won a few awards too including my first FWA for mobile.

My Role - Project Lead / Creative Direction / UI / UX / Design
Agency - DDB
Photographer - Alex Aslangul
Development - Millipede

1 x FWA Mobile
1 x MADC - Best Digital Design
1 x Webby Official Honoree