Treasury Wine Estates asked us to create a website for their boutique wine label Devil's Lair that brought to life its brand personality 'enigma'
The result was an immersive experience that took users on a journey through the mysterious history of Devil's Lair. With the help of Stuart McLachlan, paper stylist extraordinaire, we built several sets hand cut from paper and shot a series of videos to tell the story of the wine. In order to create a complete experience, we worked with composer Dustin McLean to develop an accompanying soundscape.
My Role - Creative Direction / UI / UX / Design / Animation
Agency - DDB
Art Director - Lee Sunter
Copywriter - Andre Hull
Paper Stylist - Stuart McLachlan
Music - Dustin McLean
1 x ADFEST Silver Cyber Lotus, Best Art Direction
1 x CREATIVE ANNUAL the year's best Digital & Interactive Work
1 x MADC - Best Interactive Craft
1 x MADC - Best Website